I'm joining the bandwagon to get the word out about shopping small!
Every gift you buy this holiday season is really 2. The obvious, the person you are gifting the item to, but there is a less noticeable first one. That is to the person you are buying from.
Every purchase you make from an artist or small business is like a little present for them. The money and support is directly used to pay their bills and put food on the table.
The alternative, buying from a big corporation is like giving a present to someone on Santa's extremely naughty list. Even the jolly old man himself would only give them coal.
So make the decision.
Join the movement.
Make the effort.